The Consideration Set for Android Phones in Urban India

We have all lost count of the number of smartphone brands selling Android phones in India. A few years ago, there were only Samsung, Sony, LG & HTC. Subsequent to the “Chinese invasion” in India, there are a plethora of mobile brands such as Lenovo, Xiaomi, Oppo, OnePlus, Gionee, Huawei, Vivo, Meizu, LeEco & Coolpad. …

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